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Present Company

Leading Complex Digital Builds Across a Multi-Brand Agency

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Client: Present Company
Sector: Consumer Brands / Education / Lifestyle / Tech
Key Clients Supported: Bluescope, Craveable Brands, Sunbeam, Crock-Pot, Exceptional Alien, University of Western Sydney
Project Types: Headless CMS, LMS Portals, Laravel Builds, Emerging Tech

The Challenge

Present Company manages a diverse portfolio of brand accounts, each with distinct goals, platforms, and technical needs. As an agency, they’re creative-led and ideas-rich—but needed strong technical project leadership to consistently deliver.

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Projects were fast-moving, highly bespoke, and often involved:

  • Emerging technology stacks and unfamiliar platforms

  • Complex back-end integrations, including Laravel and LMS systems

  • Multiple stakeholders with evolving requirements

  • A mix of enterprise and consumer-facing digital products

 

They needed someone who could slot into the team as a senior operator, run point on delivery, and bring structure to complex projects—without slowing down momentum.

My Role

As a semi-permanent Senior Project Manager, I worked as an embedded part of Present Company’s team, leading end-to-end delivery on a wide range of builds:

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  • Led full WordPress builds across major brand campaigns

  • Managed large-scale student portals using Laravel with LMS integrations

  • Delivered websites and applications using headless architecture for flexibility and speed

  • Navigated technical complexity with clear communication and delivery structure

  • Provided forecasting, resourcing, sprint planning, and stakeholder management

  • Worked directly with global client teams, including Sunbeam, on high-stakes campaigns

The Outcome

  • Successful launches across a variety of platforms and technologies

  • On-time delivery of complex builds, with high stakeholder satisfaction

  • Enhanced Present Company’s ability to take on and confidently deliver tech-heavy projects

  • Earned trust as a reliable, senior-level operator who could adapt to any client or tech stack

"Craig is an excellent project manager and pleasant to work with. His professionalism and digital expertise made challenging projects easy to navigate and produced effective outcomes.
 
I appreciate Craig’s proactiveness—he manages resources really well. His attitude to tackling challenges is impressive, and he’s great at breaking down complexities. I would definitely recommend Craig for any digital project."

Jeffrey Chang, Digital Manager, Newell Brands (Sunbeam)

Key Takeaway

Complex doesn’t have to mean chaotic.

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With the right leadership in the room, even multi-platform builds with technical nuance can run smoothly, on time, and on budget.

 

Need a Calm Head for a Complex Project?

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